This is a useful video on media language and lets you see a range of techniques that you might want to incorporate into either your soap trailer or music promo.
Thursday, 23 September 2010
Pre Production Tasks: Secondary Research - Similar Products
You will need to carry out both PRIMARY and SECONDARY research. In terms of secondary research:
1. Analyse a variety of related media texts
2. Use a variety of sources i.e. websites, journals
3. Cite research sources accurately i.e. name and dates of websites accessed
RESEARCHING AND ANALYSING SIMILAR PRODUCTS
It is crucial that you research at least 2 media products that you can use for comparative purposes. It is not good enough to simply outline the names of these products. For each product, STORYBOARD at least 20 – 30 shots.
You must ANALYSE the products in terms of media language:
- Camera shot and angles; CU, MS, LS, etc. / low, high, canted/dutch
- Camera movement; how is the camera being used (Pan, Tilt, Tracking, Crane) and what meanings are being produced?
- Framing & Composition – where are objects, characters and other important elements placed within the frame; how does this create meaning?
- Mise en scene; any particularly striking or interesting use of colour, props, costumes, locations/settings etc.
- Sound; diegetic and non diegetic uses of sound, music, sound effects, dialogue – what is the emotional effect on the spectator?
- Editing; types of edits – cuts, dissolves, fades, any other notable editing techniques; how are all these being used to create meaning and generate an emotional response in the spectator?
In addition to the checklist, try and also CONSIDER the key concepts:
- Institutions; can you identify a recognisable institutional ident - this will tend to be the case with products made by major media companies
- Genre; use of conventions – is it formulaic or different?
- Representation; consider gender, race, class, etc.
- Audience; who is the target audience? What tells you this?
- Ideology & Values; what are the key ideas that underpin the narrative?
- Narrative; is their a story being conveyed, if so, what is it and how effective is it in communicating ideas?
Sunday, 19 September 2010
Evidence of Planning - maintaining a production blog
Your blog will become a place for all your ideas and the development of your planning as an online scrapbook. It will also allow us to track your progress with the coursework and you can submit the blog as evidence of planning.
What can I include in my production blog? Here are some ideas:
- Links to videos that influence you from YouTube
- Any Photos that give you ideas
- Take recce shots on location and post them
- Post pictures of props, costumes, instruments, etc.
- Look at relevant real examples of either Soap TV trailers or Music Promos; analyse in terms of conventions
- An animatic of your storyboard - this is where your film each of your drawings and then capture your shots in the edit program before adding the music.
- Shooting Schedules
- Shooting Script
- Treatments
- Final Storyboards
Set Coursework Brief 2. - Soap TV Trailer
A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:
- a listings magazine front cover featuring the new soap
- two hyperlinked webpages (with video extract) for the soap’s website
- a poster for the soap
Set Coursework Brief 1. - Music Promo Video
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- a website homepage for the band
- a cover for its release as part of a digipak (CD/DVD package)
- a magazine advertisement for the digipak (CD/DVD package)
The Advanced Production - (A2 Media Coursework)
The Advanced Production is marked out of 100:
- Research and Planning (20 marks)
- Construction (60 marks) - your final media products
- Evaluation (40 marks) - you will have to answer 4 questions
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